What are your 3 to 4 brand words, and why should you spend time on them?
Your 3 to 4 words are the words or phrases that you use to define your brand. They are vital, because if you don’t...
The impact of post-literacy
These days, consumers understand and communicate with brands so much through technology and multimedia that it could...
Stop trying so hard
We’ve all suffered last-minute nerves before public speaking events, business presentations, interviews, exams, the...
Marketing maturity? What, how, and when?
A recent study by Heinz Marketing and Integrate has looked at the how and why of marketing maturity in an environment...
Using old style media, new style
When the BBC and Netflix collaboration, Dracula, aired in 2020, it was inevitably loved by some and less by others but...
Retention or acquisition?
Should your marketing focus on retention or acquisition? It’s a tricky one. The last couple of years have inevitably...
Aim for what’s reasonable
Despite a lack of formal training on how to be a good leader, it’s a role many people acquire at some point, yet often...
Personalisation counts
Using a data-based approach to tailor a personalised offer to individual prospects by using data, can encourage them...
So, what are the 4 golden questions?
This is a technique shared with me by Ian Kinnery, an exceptional business coach based in the North East.We run a...
Losing clients
It’s fair to say that in a way, the day you get a client is the day you start losing them. There is a scene in Mad Men...